Affiliate Information

Who is the typical bingo player?

To be an effective and successful affiliate you must appreciate and understand your target market with what they want and need. A better understanding of how bingo players operate means that you will able to target what they enjoy and therefore have a better conversion rate from free to real money players.

Bingo is a big business and is only getting bigger. Already the market is past the $12bn a year mark and is set to continue to grow with the advent of the emerging growth sectors. America has dominated the online scene with the 75 ball game for the last 5 years however UK, Europe and Australia are now emerging as online bingo lovers with the 90 ball game version going from strength to strength. Bingo is the most socially accepted form of gambling; players enjoy not only the traditional games but are also big money spenders with an array of alternative instant games like scratch cards, slots, high lows, pull tabs etc.

The stereotypical image of a bingo player is one of a granny playing with her friends; this image is outdated and the interest in the game has become wide open and spanning generations. Online Bingo is a complete gaming experience incorporating community, fun, alternative games, big prizes in a more pleasant and supportive surrounding than traditional casino’s.

Due to a greater community environment in the games the community reacts well to spending money as it is seen as more of a social past time than a harder form of gambling.

The typical online bingo player profile:

• 4 out 5 bingo players are female
• 47% are under 45 years of age
• 48% of new players are between 18-34
• 68% of new players are under 45
• Average age range is 18-40 – this goes against the stereotype; this core demographic highlights young female professionals and housewives.
• Weekend and evening players tend to be younger with men and couples being bigger afternoon players.
• Bingo players are very loyal and therefore you can expect a steady commission stream.
• We focus highly on community features and a great gaming experience which is key to the market.

Basics for the affiliate business

It is important to get the basics right especially from an affiliate process. It is not as simple as building a platform and then expecting the players to come. The key to success is building a platform and employing the right marketing techniques. If you can harness or success and tailor it to the bingo community this is already a step in the right direction.

How to maximize your existing platform

If you are already in the gambling affiliate industry then there are two schools of thought. You can either add a bingo section to your pages or the creation of a separate bingo page. You can be successful either way; what is most important is to manage and direct effectively the traffic you have which can be done by effective SEO work and marketing.

The conversion ration you will achieve is largely dependant upon the source of your traffic. The more relevant the traffic the higher the rate of conversion. What you advertise is also very important; you may get a large number of sign ups but few conversion rates to real money players marketing the wrong model.

Bingo players spending habits

In broad terms the average bingo player will not deposit the same high level of funds as a Casino player however in reality they are much more profitable for affiliates in the long run. An average player deposits around $50 a time. Although this seems high our clients work very hard in continually providing new and improved solutions to provide a better community and platform.

The nature of Bingo and instant games is that there are more winners. This in turn means more cash outs by the player however for much lower figures than the casino industry. More prize winners increases loyalty and actually increase profit margins in terms of deposits.

The Bingo model

Bingo is a community game which depends on the success and happiness of the community. The two key Bingo games are 75 ball and 90 ball. Bingo players also enjoy alternative games which are more instant to play in the middle of their games. These separate games are big money spinners. Games such as slots, scratch cards and high lows etc yield high revenues and consequently they have been built into the gaming platform to capitalize on the market therefore boosting profiting as well as entertaining the player.

To be a big hit for a bingo affiliate takes time but the hard work can be worth it and very financially rewarding. Player loyalty is key to the process; if you get loyal players you will get high rewards.

Starting an affiliate business?

Becoming an affiliate is an excellent way of generating revenue out of an established and trustworthy gaming provider without all the cost of setup. Depending on the level of traffic you bring in this can either provide you with an extra income or a viable full time business option.

The affiliate business is big business. Carving out your niche takes dedication but can be highly successful – especially if you target your market effectively.

The bingo game is based upon community; affiliates great aid in helping building the infrastructure around this community and consequently rewarded for how much work they put in.

Making money is easy from affiliate programs, especially if you are connected to good program, however it takes work to make real and sustained huge returns.

Choose your market, tailor your site to that market and then join the Bingo Gala Affiliate Program to get rewarded for your work.

Importance of branding and SEO

Having a strong brand that is trustworthy and reliable builds consumer and community confidence and will increase the player to payer ratio. The better the brand you have usually pays off in the commission you will receive.

Having a ‘brand’ is not always possible so it is necessary to maximize the potential of your site by making the most out of banners, promotions and keywords. In general it is much easier to sell an established client than build a new one from scratch.

Key points to consider in building your affiliate product

Domain name

Having a clear and memorable domain name is a big start in establishing yourself in the market. A clear domain name brings automatic consumer confidence and power in what you are saying and selling.

Advertising your domain

Once you have established a domain name you will need to make the most of it. Creating a nice logo as well as a clean site design will aid in the process of getting consumer confidence. Your site should be easy to navigate and clear; the easier the site is to use the more confidence you visitors will have. Overloading sites with images slows the opening time up and consequently has a negative impact on visitors. Visitors want to important, interesting and reliable information quickly- this will in turn improve your conversion rate.

SEO

SEO is an abbreviation for Search Engine Optimization. SEO is critical for the online industry. SEO in brief is the utilization of keywords to help promote your site. For and effective bingo affiliate you must tailor the SEO of your site to the market.

Keywords are like flairs to the players which attract them. Different words have different effects on players.

Information a player wants to know:

• Information about the site
• How player friendly is it?
• What games do they offer?
• Is the site reliable and trustworthy?
• If they deposit how secure is it?
• How and when would they be paid?

For new players it is important to stress trustworthiness, reliability and security.

For existing players it is important to entice them with bonus’, community differences, prizes, games etc

Examples of useful words:

• Safe
• Secure
• Reliable
• Easy
• Free
• Community
• Established
• Fun
• New
• Money
• Guarantee

SEO is all about tailoring your content to your required target market whilst improving your page rankings in the engines to coincide with the searched fields.

For more information on how to maximize your affiliate site please do not hesitate in contacting our support staff.